The Beginning: From Majuli Dreams to Footwear Passion
Majuli, the world’s largest river island, gave rise to a dreamer — Santanu Borah. Passionate aboutfootwear from a young age, Santanu observed designs, shapes, and materials, laying the foundation for his career in footwear.
Footwear World Challenge
India’s footwear market is competitive with brands like Relaxo, Adidas, and Puma. Santanu’s goal was to
create a brand combining style, affordability, and youth appeal.
Numerology and Motivation
The numbers 3 and 9 played a special role in Santanu’s journey, guiding key decisions and milestones.
From Majuli to Guwahati
Moving to Guwahati, Santanu focused on knowledge and skill-building, conceptualizing the VELKOO logo and tagline “Walk Your Vision.”
Vision Formation
From humble beginnings, the seed of VELKOO was planted, representing energy, identity, and revolution.
The Birth of VELKOO: From Idea to Identity
Santanu envisioned a sneaker brand that bridged premium style and affordability — VELKOO – A Brand for the Hustlers, Dreamers, and Achievers.
Naming the Brand
Inspired by the Italian word “Veloce,” Santanu created a unique and memorable name: VELKOO. Logo design emphasized minimalism and motion, with a Matte Black + White palette.
First Prototype: Skytrail S3
After approaching manufacturers in Delhi and Agra, Santanu overcame initial rejections to produce the first prototype — Skytrail S3, blending street style with performance.
The Struggle and Rise: Chennai to the World of VELKOO
In September 2023, Santanu moved to Chennai for Footwear Designing and Management studies. Here he gained expertise in product construction, sole design, material science, and consumer psychology.
Challenges in Chennai
Balancing studies with brand development was tough, but Santanu persevered with late-night sketches and lab work. His mid-term project showcased VELKOO as a real brand, earning recognition from] professors and peers.
The Launch Era: From Flipkart to India’s Streets
In 2025, VELKOO went live on Flipkart, marking a significant milestone.
Launch Preparations
Hours of sleepless nights, packaging trials, and quality checks culminated in a white box with a matte black logo, ensuring premium appeal.
Branding and Photoshoots
Guwahati and Delhi photoshoots highlighted street, gym, and jungle themes. The tagline “Walk Your Vision” became a core part of VELKOO’s brand identity, receiving international praise online.
The Future and the Legacy: The Road to a Unicorn
Santanu’s ultimate goal: make VELKOO a unicorn brand and inspire Northeast India’s youth.
Future Product Strategy
- Launch new collections with advanced, eco-friendly materials
- Offer personalized/custom sneakers
- Establish mentorship and community programs
International Expansion
Plans include Southeast Asia, Europe, and Middle East collaborations, creating a global presence while retaining Indian roots.
Legacy and Inspiration
VELKOO represents more than shoes; it embodies identity, inspiration, and empowerment for youth.
VELKOO WEBSITE : https://wearvelkoo.in/
